Marketing Engineering

A market in perpetual mutation

Several forces are transforming the structure and content of the smartcard market. On one side, new technologies bring end-user behaviour changes. People want more mobility, more power, and also more security. On the other side, smartcard producers and equipment manufacturers are facing intense challenges: mobile applications requiring chip cards with more memory and more power, faster issuance of smartcard, global price pressures without sacrificing quality.

Smartware's solutions are market-oriented. It consists in putting together information retrieved from silicon manufacturers, production equipment providers, perso bureaus, acceptance laboratories to learn about the marketplace and to design effective marketing plans in order to offer to our customers and partners high-quality products that fit to market needs.